Sinoo Health—The Opentable of Health Care

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Sinoo Health wants to empower the healthcare consumer by providing objective and subjective information via an online website. Patients will be able to see not only their doctor's education, specialty, and board information, but also patient mix, prescribing data, and patient outcomes. In addition to objective information, patients will be able to select a provider based on previous patient reviews. With a focus on convenience, a patient will be able to book an appointment right from the website with a physician covered under their insurance. Many physician rating websites use solely subjective reviews to rank physicians. If Sinoo health is able to aggregate and provide understandable, useful objective information on physicians, the healthcare consumer will be given more information when selecting the provider most appropriate for them.
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Mark Maloney
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